The Social Media Fulfillment Pyramid

This article was written by Kristin DelMuto. She is currently a senior at Salem State University in Salem, Massachusetts. In May 2012 she will be graduating with a Bachelor of Science in Communications. Kristin is very eager to get started in the world. She has always known she would want to be working in the Entertainment industry. She would love to pursue a career in Entertainment and move to Los Angeles, California or New York City. In the past, Kristin has been an intern at Picture This Television, a small production company based in New York City. Currently, she is an intern for Boston’s Hit Music Radio Station, Kiss 108 FM. While she is very open to what field in Entertainment she would like to focus on, the music industry is a number one goal of hers. She does have a little bit of musical background and skills, but since she has not focused on it all of her life she would like to get into the management or publicity part of the industry. She also has experience in film production and broadcasting from school and her internships. If you’d like to follow her on Twitter, her username is @kristindelmuto, where she often tweets about her favorite musical artists and entertainers. She also tweet frequently about her day-to-day experiences at her internship and life in general. Thanks for reading and enjoy!

It did not even take a full decade for online media to found itself as a significant part of everyday ordinary lives of over a billion people worldwide. Not one part of the earth has been able to resist the use of social media.
Social media today is a significant key for both brands and users. It has become so fundamental that many now argue that access to these sites are a human right. It is questioned if sites such as Twitter and Facebook have become something we actually need, versus something that is just wanted.
According to Abraham Maslow’s “hierarchy of needs” psychological theory (who sorts out human needs in the form of a food pyramid) – breathing, food, water, sleeping, etc. are at the bottom of the pyramid, followed by safety, love/belonging, esteem and self-actualisation. AllTwitter’s blog sorts the social media that fulfill’s the needs of this pyramid on their website:

-The psychological part of the pyramid, which includes breathing, food, water, sleep, etc. is at the bottom.
-Our safety needs, which include security of body, employment, resources, family, health, and of property are next, and it is fulfilled by LinkedIn on this pyramid.
-Belonging is next, which includes friendship, family and sexual intimacy. According to the pyramid, this can be fulfilled on Google+ and Facebook.
-Second to the top is esteem; here includes self-esteem, confidence, achievement and respect for self and of others. This can be fulfilled on Twitter.
-At the top of the pyramid, which is assumed the most important is where self-realization lies. Here includes morality, creativity, spontaneity, problem-solving, lack of prejudice and acceptance of acts. On blogs, we can apparently fulfill this (via Blogspot, WordPress, and Tumblr.)

What do you think of this pyramid theory? Is it actual, or just loads of “mumbo-jumbo?”

11 thoughts on “The Social Media Fulfillment Pyramid”

  1. Interesting article on the relationship between Maslow’s Needs and how social media fulfills them.

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