The Importance of Relationship Building in Social Media Marketing

This article was written by Kristin DelMuto. She is currently a senior at Salem State University in Salem, Massachusetts. In May 2012 she will be graduating with a Bachelor of Science in Communications. Kristin is very eager to get started in the world. She has always known she would want to be working in the Entertainment industry. She would love to pursue a career in Entertainment and move to Los Angeles, California or New York City. In the past, Kristin has been an intern at Picture This Television, a small production company based in New York City. Currently, she is an intern for Boston’s Hit Music Radio Station, Kiss 108 FM. While she is very open to what field in Entertainment she would like to focus on, the music industry is a number one goal of hers. She does have a little bit of musical background and skills, but since she has not focused on it all of her life she would like to get into the management or publicity part of the industry. She also has experience in film production and broadcasting from school and her internships. If you’d like to follow her on Twitter, her username is @kristindelmuto, where she often tweets about her favorite musical artists and entertainers. She also tweet frequently about her day-to-day experiences at her internship and life in general. Thanks for reading and enjoy!

As a business owner, unless you are a non-profit company, it is assumed that your goal is to make profit. In the world today, there are multiple ways to do this, and social media marketing is one of the key ways. However, building a relationship with your audience is of utmost importance.

When it comes to creating your start-up in social media marketing, your community and viewers should be the center of your focus in order to keep them constantly coming. Without an audience, it is nearly impossible to plan a powerful marketing campaign.
After you gather your community, do not just quit them. Continue to please them to keep them coming back. Ask them for suggestions, opinions, and ask what they want to see. Keep in touch and engage with them. They are there to interact with other humans.

Your community can help you to promote your brand. By generating a contest or giving away something free, it can generate some sort of buzz and help in a positive way. Word of mouth marketing can be the best form of marketing. By treating your customers with freebies, they could feel guilty if they do not use your brand.

With social media so active today, there will never be an end or limit to how much you can market. There will always be something else to come next. The community and following are always the key to your branding-so give them the supreme service!

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